Coastal Clouds CBD

Brand Identity + Packaging + Art Direction

Photography by Simon Perry Studio

Inspired by naturally calming salted ocean waves and gently rolling clouds, the Coastal Clouds CBD brand is available to help people with pain, anxiety, stress and relaxation. We developed an identity that reflected that aspiration by creating a logo mark representing a “portal to paradise” and packaging that feels airy and approachable.

The “Hello, Paradise” tagline was developed as a way to introduce customers to products that will essentially help them. Almost as a journey to a final destination where customers can relax.