Mixconsin Craft Cocktails

Brand Identity + Packaging + Illustration

Mixconsin is a canned craft cocktail company inspired by Wisconsin tradition and quirky old supper clubs that act as hidden gems around here. The vibe was inspired by those supper clubs whose walls are lined with wood paneling, vintage artifacts, taxidermy and a scent of beer-battered fried fish.

The tagline, “take it outside” influenced some of the design decisions on the packaging. Since these cocktails are canned, I thought it would be great to show how you could enjoy them outdoors doing outdoor activities while disconnecting from screens and technology. So, the cans each showcase 3 different activities you could do outside while enjoying these drinks. Since the outdoors are a big part of this brand, we included a way you could recycle the can wrap and the can separately and a blurb about the brand donating to state parks, land and water conservation and other community organizations.