Norma’s
Handcrafted Snacks

Brand Identity + Packaging

Partner: Pepper Strategies

Meet Norma’s.

Handcrafted snacks from nature, created by a plant-loving grandmother, Norma and her candy-scientist granddaughter, Tessa.

Norma was ahead of her time, crafting salves and syrups from ingredients in her own backyard, like elderberry, herbs and real mid-western honey. Some may have considered her concoctions weird, but Tessa saw the potential.

A line of totally normal fruity snacks from nature, bursting with all the good stuff Norma loved and the chewy, playful fun Tessa knew people wanted.

Norma's. No weird here.