Foreign Car Specialties

Brand Identity

Since 1972, Foreign Car Specialties has prided themselves on being one of the best vintage British car restoration shops in the Country. Specializing in not only in restoration, but also in customization and repair, their passion comes from the relentless pursuit of perfection in their work. And it shows, as their work becomes show-quality award winners because of their attention to detail.

The ask was to create a responsive brand identity that could be used across the board on merchandise, web and signage. The result is an elegant, vintage, yet modern identity that leans heavily on typography and feels, obviously, a little British. The idea of shining up a newly worked-on car is shown in the eight pointed star, while it also resembles the British Union Jack in a subtle manner.