Modelo:
Milwaukee Artist Glassware Series

Illustration

Partners: Legacy Marketing, Constellation Brands & Beer Capital

The growing demand for Modelo Lager beer in Milwaukee has increasingly grown over the last few years. To celebrate the growing demand, the team searched for a Milwaukee local artist to create custom artwork as a series of glassware used to promote the brand in establishments all over the city. The idea was to celebrate the distinct neighborhoods in Milwaukee where the beer is sold.

I was chosen to create 4 original pieces of artwork representing these amazing neighborhoods using my local knowledge from living in the city for over a decade.