LiveWire Del Mar Launch Edition
Styling / Graphic Design
Photography: Race Service
Design of paint and graphics for the Del Mar Launch Edition. Limited to 100 total units.
The artwork was inspired by the idea of energy, but not necessarily the powering of the electric vehicle, but more so the energy being something the rider connects to through the physical vibration of wheels on the road or through the mental and emotional energy the rider feels when riding and experiencing what’s around the next corner or turn. Adrenaline, joy, good vibes. The opposing fades on each side give the bike a juxtaposition that suggests energy being cyclical (relating back to racing around a track) or renewing.
Sold out in 18 minutes.
The Next Victory Lap.
Introducing the S2 Del Mar Launch Edition. A new version of electric, built for the urban riding experience.